Restaurant Menu

• EMILIO’S require a menu for their new restaurant. It should be consistent and reflect the logo and your previous research. The colour and paper choice is up to you. Size is A4.

• Research prices to print this menu at A4 size. Which is more cost effective – to use a commercial printer or to photocopy at OfficeWorks? The amount of pages will be your decision, but not necessarily ‘crammed-in’. Think about varying the size of the text (type hierarchy).

• Also consider how it will be presented to patrons at the restaurant, e.g. Will it be a hard-bound book or clear hole-punched laminated sheets?

 

Emilio’s Rationale

• Italian flag colours to compliment menu style

• Trajan Pro font used as it is an all-capitals typeface

•  Easy to read font

• Logo in centre of menu to keep eyes hungry and focused

• Smart clean and legible menu co-ordination

• Different  currency used to collaborate with world price menu comparison

Cost Effective

• Commercial printer price in colour for 5000 copies  

1,325.65 GBP

=$

2,201.26 AUD

• ·       Officeworks photocopy in colour = $0.23 X 5000

                               Total = $1150

ü At home printing

ü Ink $140 X 4 = $560

ü Paper = $50

ü Power + extras = $140

ü Total = $750

ü  Clear hole-punched laminated sheets will be presented to patrons at the restaurant as I have a laminator and therefore more cost effective for myself.